In a way it is strange since I should be attracted to the minimalist format and the need for efficiency when sharing information due to the limitation in characters. On the other hand perhaps it is completely natural that I am not drawn to it considering that I already have a short attention span and it only drives my stress levels to new heights when I see snippets of information in such a non-structured way that the only real way to describe it is complete and utter chaos. I do understand that if I spend time I can probably use hash tags, lists and other things to make it readable but just the fact that I have to kind of put me off the platform for good.
This does not mean however that it does not interest me both as a social enigma and a pretty powerful tool for attracting business and maintain contact with a customer base. It seems that just about everyone (at least in Japan) between 15-25 has a twitter account and since they are spending all their time staring at their screens anything that puts a message in front of them is interesting.
There are now tons of tools that tie into twitter for you to make use of their network to flog any product you have just come up with in your garage to the latest meme that your talented designer thought of last night. I am currently mainly interested in the live video streaming functionality. It is clear from the way that Facebook has changed their algorithm, to promote live video 7 times higher than text posts, that the social networks that have been built up over the last 10 years are going the way of video in general and live in particular. What used to be the domain of broadcasting companies is now in the hands of the consumer, real-time, live and 24/7. For better or for worse we are now plugged in and unless you make a conscious choice not to, you will bombarded with everything from lulcatz to smiling dogs and pandas mixed with commercials for your favorite detergent.
Personally I am interested in how ideas take root, spread and get regurgitated over their lifetime to the point when they turn into institutions or what we sometimes refer to as "common knowledge" I would not go as far as saying that one platform is better than another but since I like to know how things work I decided to give promoted ads a test.
I created a tweet like this "Testing tweet ptomtion. ツイートプロモーションをテストしています。Retweet if u 2 are a guerilla marketer. kullengren.com"
My spend limit was 10 dollars/day and I set the limit for 2 days since all I wanted was a test. I have no product to sell or idea to push so I decided to measure ROI based on how many click through's I had to my website.
The Twitter interface is super clean and the analytics is good so it was easy to see the actual reach my campaign had. Remember that I have only 12 followers for this account so I was not really expecting anything amazing....
703 post engagements
63 blog views
Hm...I guess the tweet was seen in a lot of people's timeline but I am quite confused about the "engagement" part. I had only 2 likes and 63 click through's so I am not sure that this is a good matrix to measure anything. 63 blog views is pretty nice and if I was actually selling something perhaps I would have gotten 1 or 2 sales out of this.
It was a good start however and I think that if real contents, like live video, is pushed through an active account (one with more than 12 followers) the results could be much more exciting.